“Seventy percent of American employees report being disengaged at work, and three out of four are currently looking for a new job or are open to new opportunities.” Matthew Baker, Entrepreneur, 6/13/17, Here’s the Secret to Improving Employee Engagement That Every Company Can Afford

Disengaged employees are a detriment to your business – they adversely affect morale and commitment to the defined goals for success.

Why are your employees disengaged? Often, there is a disparity between their goals and the goals of the company; there is misalignment between the values of the organization and the employee.

How can you, as a leader within the organization, combat this disengagement and disenfranchisement? Build a strong and clear Culture for your company.

Culture is the subconscious of your organization. It is the set of values that contextually drive decisions and it is the compass that points True North for your company. Culture exists whether you are actively building it or not- it is the collections of stories about success (and failures). And it is the pathway of your most successful employees and the methods for dealing with your worst employees.

Culture is realized through the relationships that your people have with each other, vendors, customers and the community. It can be a source of pride (in alignment) or a source of derision and bitterness (when not in alignment). The choices and decisions of the business and its employees are reflections of the adherence to the culture framework.

Your business Culture guides your business success, so you need to be very intentional about how your Culture develops. It is imperative to understand how your culture is defined today – from a leadership, employee, customer and vendor perspective – to see what needs to be adjusted to drive the proper expectations.

The stronger and more directed the Culture, the more your people know what defines success and how they can be a part of that success. Your well-developed Culture can reduce attrition and create a compelling message for your recruiting process – allowing you to keep great employees and build your staff with people aligned to the positive Culture that you design.