Reflecting on this past week’s TIA Convention in Palm Desert, I was reminded of the collective energy and genius that is present in our industry. From the solid structure of educational offerings to the powerful one on one insights over meals (beverages), the benefit to this gathering is immense. Buoyed by strong 2017 revenue and even stronger Q1 numbers, opportunity and excitement led the way.

With the added revenue and strong margins and profit, leaders are looking to make strategic investments in their organizations to capitalize on these growth opportunities. By clearly defining long term plans and the inherent priorities over the next few months, companies can capture the value that lies ahead.

Technology Perspectives

Data, in both capture and expression, is too valuable in today’s environment to be left wilting on the vine. Between TMS providers, information integrators, freight payment options and marketing providers, there are many ways to best utilize your internal data in conjunction with industry data to give your front line the power to succeed. Define what you are looking to achieve (not just for today, but for a longer horizon) and review options that will move you in that direction of Achievement. As new technology solutions (and their inherent problems) are created, be sure to ask questions with the context of your company to best understand the benefits and to avoid unnecessary exposure.

People Perspectives

People in structure and development are the machines of your operational expansion. You must be mindful of the way they are trained, organized, compensated and developed to ensure maximization of their long term productivity in the organization. They need to be given the proper tools, processes and motivators to grow and to effectively manage growth. Define the perfect employees for each role and the perfect processes for each function. Compare those to your current employees and processes to recognize the existing gaps. Build the hiring, training, organization and compensation models that will cross the gaps to the ideal.

Strategic Perspectives

Growth can come from a variety of different strategies. Organic growth springs from improvements to your existing methods, processes and products to drive expansion. Through proper utilization of Technology and People Strategies, your organization can spur growth and strengthen relationships across the enterprise. Beginning with your Vision of success, you can work backward to create the actions to move from your current situations and bridge the gaps. You can work forward into the future of your organization to develop sustainability or exit plans. You can find an existing external operation that strengthens an identified internal weakness and helps drive achievement faster.

It is imperative to find the right partners to both support your goals and to guide you in the areas where their expertise is greater. The TIA Convention is a wonderful forum to meet and share with potential partners to accelerate and maximize your business objectives.