At TranStrategy Partners we’ve successfully worked with hundreds of business owners to help them focus their energy, and the energy of their staff, to plan for and grow their business.
Later we often hear clients say, “I wish I’d have done this sooner.”
Why didn’t they?
Most often, they were too busy. Yes, too busy running their business to build it.
Entrepreneurs have their hands full. In the freight brokerage business there is no end to the things a leader could be doing. You have to hire and fire. Deal with problem shipments and carriers. Manage billing, accounts receivable and carrier settlements.
Most leaders barely have time to service existing customers, much less sell new ones.
In the hustle and bustle of a typical day, taking time to consider what you want the business to become takes a back seat. When the action breaks, you want a break too.
We understand. We’re entrepreneurs too.
So how do you find time to plan and grow your business?
First, force yourself to set aside some time-maybe an hour or so. Put it on your calendar, and keep the appointment. Close the door. Turn off your phone. Eliminate all distractions, including thoughts about what else needs to get done or how you should have dealt with the most recent crisis.
Then answer just one question:
When my time here is done, what do I want my business to look like?
With this one step, you’ll learn two things:
1. How to make the time needed to work on your business
2. The desired state of your business-what you want it to be
There’s a lot more to do of course. Seeking some outside assistance comes in handy. Find someone who can take an impartial look at your company, assess its current state, and collaborate with you (and keep you accountable) in planning and implementing a strategy to move you toward that desired state.