You can always come up with reasons to not bother being involved with industry associations. However, we have found that companies are generally better because of such involvement; and time spent bettering your company is time well spent.
Whether your company is a small mom and pop shop or a large enterprise, industry associations offer benefits for everyone.
The key to successful association membership is networking with your peers. Not only does it provide the opportunity to meet individuals who share a common interest, it can also spark the beginning of new friendships and solid business relationships. After all, you can never have too many contacts in this industry.
Most associations provide a newsletter or publication, whether it is weekly, monthly, or quarterly. Contained in these publications is priceless information touching on all the topics that affect the industry–driver shortages, freight trends, and government, environmental, legal and financial issues.
You can find breaking news on legislative decisions; upcoming seminars, conventions or meetings; new industry standards and best practices; employment opportunities; and industry trends. Plus newsletters keep you abreast of the latest developments among your fellow association members.
Being listed in an association directory is also beneficial to your firm, in more ways than one. Not only does an association directory promote the services of fellow members, in many cases it is distributed widely outside of the membership, increasing chances for work both inside and outside of the association.
Many associations have frequent meetings and webinars to discuss topics of concern to members. Meetings are but one of the many events held. Most have annual conventions, award ceremonies, workshops, management seminars and dinners, and even golf outings. A massive amount of information, company promotion and networking takes place in each of these outlets.
Don’t get me wrong, membership in an industry association will not guarantee your organization’s success, but active membership could be a step in the right direction. Plus, many of your competitors are already reaping the benefits.
Don’t be left out of the loop. Join us, along with hundreds of others in getting involved in this industry through the many associations that serve the transportation marketplace.