The power (and bane) of connectivity algorithms and data insights has helped us, as consumers, to find bounty in our cumulative searches for information. Unfortunately, these same search algorithms push us further and further in one direction or another. Our likes and preferences begin to form the basis of the majority of our information access, leaving us without an important contrary and balancing voice to temper ideas and question one-sided wisdom. While this is particularly true of political and social positions, it also can become a problem in creating a homogeneous business model that lacks necessary diversity.

In recruiting staff, businesses often look for the right fit for their culture – people we would like to have a beer with or folks we want to socialize with outside of work. This can create a strong camaraderie, but it can quickly devolve into a fraternity mentality where equal amounts of time are focused on work and on less productive pursuits such as fantasy football drafts, happy hour parties or questionable behaviors. While company events can be a morale booster, they should be organized with inclusivity and team building in mind.

It will be exceedingly more beneficial to focus on who will challenge you, who will keep your integrity intact and who will be able to make the tough decisions that are necessary to drive growth and manage change. Judge more on character and proven success than on familial connections. Innovation and creativity are the result of diverse ideas and backgrounds. Valuable insights come, not from a single source, but from varied, alternative and unexpected sources.

Look to your anti-self, not at what makes him or her wrong, but what they love to do – that you do not – and what makes that person strong and successful. Find ways to capture their valuable qualities and incorporate them into your organization to provide balance. As a leader, it is your responsibility to inspire those around you – through insight, wisdom, action and support. Foster a culture of diversity to gain valuable insight, help your people grow and help your business become best positioned for changes to come.