Your Business is a Blessing and a Burden

Your Business is a Blessing and a Burden

As a business leader who is responsible for your company’s success and the livelihood of all the people you employ, do you have the right resources to help you make the right decisions and choices for your people and for yourself?

Your business is a family that needs wisdom as well as action. It needs to offer compassion and discipline together to reach the goals set out before it. It is a both a blessing and a burden that can keep you awake at night as you navigate the changes across the industry and your local community. Regulatory obstacles, customer and employee attrition, acquisition challenges and budgetary constraints all threaten your ability to lead your company through the coming years.

Whether cultural (vision, people and communication), organizational (structure and leadership) or financial (growth, compensation and expense management), every decision impacts the overall performance of your business. Fortunately, you are not alone in this journey. You just need the right people and partnerships to drive forward.

An executive coach and mentor can provide an objective viewpoint about your business to help mitigate unnecessary risk and to provide the necessary accountability. Coaches can take on the role of confidant, cheerleader, sounding board, priest and task master to bring about the best outcome for you and your business.

TranStrategy Partners provides the pathway to successful achievement of your goals. Over the last 14 years, we have helped companies achieve their plans for growth with measurable and significant ROI:

Over 15% average revenue growth with over 50% average profitability growth in the first year of engagement. Leaders and employees become more engaged and collaborative in the work that they do with a clearer focus on the goals and expectations – the vision.
Find the right partnership to make your business thrive – for you, for your people and for the future.

Working Together for Success: Sales and Operations

Working Together for Success: Sales and Operations

Have you overheard conversations like these in your brokerage?
Salesperson: “I met with ABC Shipper this morning and was blindsided when they asked me about how I plan to resolve ‘this issue’. I had to tell them that we were reviewing the potential options and would be back with them later today. I called into the office and I am still waiting for useful information about what happened and how we plan to remedy the situation. I feel like I am a second-class citizen within my organization.”
Operations: “I’m not really sure what ‘salesperson’ does each day. We keep having to find cheaper trucks for his customers and we haven’t had a decent new customer in quite some time. How are we supposed to grow without new business? I feel like, without the new business, the lower rates are going to keep us from providing the service to our customers, which will cause us to lose more business, and on and on.”
Too often there is a disconnect between the sales department and the operations department. The sales goals of margin maximization, combined with customer acquisition and expansion are not aligned with the operational needs to cover the load and find incremental load volume increase. Daily service issues are not always communicated throughout the organization which leave salespeople scrambling to provide the assurance to customers to allay their concerns. New rates and customers arrive to the operations team without a defined strategy for service and growth.
This disconnect between goals and activity causes an ‘us versus them’ dynamic to form within an organization that can permeate the culture and stifle growth. At the heart of these issues is leadership and corporate vision in defining expectations, behaviors and belief.
Clarity and communication of the company goals across the organization is essential to building the belief in the strategic direction. Leaders need to provide the context (the Why) and the process (the How) to support the overall strategy. Clarity is achieved through simple crafting of the vision and goals. The clearer the message, the easier it is to retain, repeat and remember. Regular communication of the message helps all people begin to internalize and promote the message.
When people know their responsibilities (and the reasons for them), along with the responsibilities of others, in achieving the goals of the organization, the team begins to gain cohesion and will rally around the goals together. Within the team itself, collaboration builds credibility and trust. Regular communication and review to recognize success and identify obstacles improves the responsiveness to pivot as needed to move forward.