Upcoming Events:


Wednesday, August 30, 2017 from 10:00 AM to 11:00 AM PDT
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This is an online event.




Lana Nichols
TranStrategy Partners, Inc
888-625-1139 x722

Brokertrain LIVE: The Psychology of Sales

TranStrategy Partners and Brokertrain LIVE offer weekly live webinars. Develop your skills. Continue to grow as a freight brokerage professional.

The following topics will be presented in the webinar: 

Successful sales depend on your ability to collaborate with your customer. This course examines how to effectively approach people by understanding how they think and operate. This understanding gives us the capacity to know whether we fit into their picture or whether we need to create a new picture for them.


  1. To understand the referential framework that people have
  2. To understand how our conscious and sub-conscious mind help to create our referential framework
  3. To learn to recognize what a person’s referential framework is
  4. To gain knowledge on how to change a person’s referential framework
  5. To understand your role in leading a person through the sales process
  6. To understand how to create collaboration with a customer
This webinar will be on Wednesday,August 30. The session will begin at 10am PST/ 1pm EST and last approximately 60 minutes with opportunities for questions and answers.
Webinar Includes:
These hour-long webinars will include a pre-course survey, the course presentation, participant interaction, and a follow up quiz and activity. Each participant will be given a certificate of completion to go in your professional development file.

About the Presenter:

Joel McGinley

Joel is Managing Director of TranStrategy Partners. He has been active in the transportation industry since 1982, leading organizations to achieve industry leader status, and creating tremendous value for shareholders and employees.