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Optimism defined: hopefulness and confidence about the future or the successful outcome of something. In a recent study, it was determined that the younger working class (millennials) is less optimistic than previous generations. In our current technology focused world, we are hyper aware of any local, national or global activity.
There are three basic ways to position or differentiate your business from its competitors:
1. Be a market leader. Choose a particular market and focus on being the leader in that market.
2. Be unique. Offer something no one else or just a few shippers do.
3. Be a price leader. Focus on providing low cost services. Wal-Mart is a good example of a successful business built on this strategy.
Finding the right talent to accelerate your brokerage growth can be a challenging exercise – sometimes there are diamonds in the rough and other times the diamonds are too rough. The goal of any recruiting program is to find the best fit for your strategy and your culture.
Over the weekend, I watched Three Billboards outside Ebbing, Missouri with my family. When it ended, my 15 year-old daughter was left unfulfilled because she didn’t know what was going to happen next. I told her that the ambiguity of ‘what’s next’ adds to the drama and texture of the story.
Learn the 4 primary steps to growing the business you want to have. Following these steps increases your probability of a successful outcome.