Transforming businesses, and the lives of their employees, toward greater empowerment and the achievement of success.

TranStrategy Partners is the premier partner for freight brokerage firms looking to maximize their business and accelerate their performance. We provide transformative growth to organizations through coaching, business acceleration programs and an on-line training platform. Decades of relevant leadership and coaching experience allow TranStrategy Partners to have a unique and powerful voice to offer useful articles, whitepapers and webinars to help 3PLs continually grow their businesses.

Founder Joel McGinley has been active in the transportation and technology industry since 1982, leading a wide variety of successful companies through change, resulting in increased profitability. TranStrategy Partners has seen a surge in company growth over the last few years, adding key team members, launching a new on-line training platform, and focusing on exceeding the needs of the freight brokerage industry’s leaders.

Our expert consultants collaborate and guide you and your organization through a holistic coaching and training approach that delivers accelerated growth, higher profits and re-energized staff. Guaranteed!


Meet The Team


Managing Director of TranStrategy Partners, founder, leader and entrepreneur, brings over 30 years of executive knowledge to share and guide you and your business…


An Executive Coach, brings 17 years of executive experience in the financial services industry to the TranStrategy Partners team…


Andrew Gulovsen is the Director of Business Development and leads our business development group providing expertise and guidence to our growing customer base…


Dr. Wade Witherspoon is our Director of Education and Training. With over 25 years experience in educational leadership, Wade understands the importance of quality training in any organization and he possesses the knowledge and skills necessary to develop outstanding training courses.


Lana Nichols coordinates all of our marketing efforts and is the Director of Programs for Women In Trucking Association…


Erika DeBlasi is our Marketing Coach and has worked as a marketing executive in freight brokerage and financial services industries. She drives the marketing…


I engaged TranStrategy to help me chart a course to take my consulting practice from vision to reality. Their assessment of me was spot on … the advice helped me frame and focus my vision which is now a reality. I would recommend TranStrategy as a resource to any business person.

David Roush, President  |  KSM Transport Advisors

TranStrategy provides excellent coaching and their work has helped me to grow multiple companies to the size that they are today.

Scott Moscrip, President and Founder   |  Internet Truckstop

If you have ever wondered how you could advance more quickly in your career, you will want to work with TranStrategy. I have learned how to better resolve issues with board members and colleagues and have discovered a different way to understanding the people I work with. TranStrategy will help you in your desire to be a better leader.

Ellen Voie, CEO  |  Women in Trucking

I would strongly encourage and highly recommend anyone who is wanting to grow their business to work with TranStrategy. Their knowledge and experience can help you get to where you want to be. I can tell you that our company’s focus has been a hundred times better since we’ve been working with TranStrategy Partners. They understand strategy and growth and if you apply what they teach you you’ll have great success.

Jeff Graves, CFO  |  Freight Tec Management Group

TranStrategy has helped to transform our business and given us the tools to manage aggressive growth. Their strategy workshop was excellent and the coaching so far has been spot on.

Jeff McMahon, President  |  Zmac Transportation

I had the privilege of having executive coaching from TranStrategy for about two years. They were always a calm and steady source of wisdom and valuable advice. I always looked forward to our regular phone calls. They gave me the opportunity to review my goals and strategies as if I were reporting to them as a manager. Their guidance was immensely valuable.

Mike Hayes, Owner  |  Six Mile Bridge Logistics

TranStrategy has been a wonderful resource and business consultant. Their greatest asset is the ability to listen. They have provided extremely useful information which has helped grow our business.

Fred Sigman, CEO  |  USTC Live Logistics

TranStrategy has valuable experience spanning decades in the transportation industry. Their consulting practice is based on working in the industry. We have yet to find a subject area that they cannot shed light on. They have their finger on the pulse of business and real world solutions.

Jim Skane, President  |  Matchmaker Logistics

As an Executive Coach to our business, TranStrategy has provided professional guidance to the ownership in our business as we were in need of it most. I would work with them again without question.

Andrew Weiss, Owner  |  SDS Logistics, Inc.

Working with TranStrategy has been very beneficial to our business. It has forced us to take a hard and honest look at our company. Through the coaching process we have developed and implemented substantial improvements to our operations, sales, and marketing processes. They have also been instrumental in helping us establish some industry contacts that have developed into excellent resources for services, roundtable opportunities, and friendships.

Mike McKinney, President  |  AM Transport