Lana Nichols coordinates all of our marketing efforts. She has been the recipient of TranStrategy Partners methodology throughout her career in the trucking industry. As the Director of Programs for Women In Trucking Association (WIT), she has participated in several strategic planning sessions. Prior to her role with WIT, Nichols spent nearly five years with Truckstop.com in New Plymouth, ID where she held the position of Product Manager and Technology Department Manager. During her tenure, she managed employees that consisted of software engineering, database administration, quality assurance and product development. She was also a member of the implementation team that successfully adopted the scrum methodology into the Tech group. Nichols received her MBA from Eastern Illinois University in 2008. She was raised in southern Illinois and currently lives in Idaho with her husband, Marcus, and three children.